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conscious beauty = beyond clean beauty

A passion for beauty bound to higher standards inspires us toward meaningful change. It's understanding the impact our choices have on the well-being of ourselves, others, and the environment.


Sustainable, clean, and naturally-derived ingredients are just the start. Synthetic-free fragrances, vegan formulas, and ethically sourced botanical extracts allow our products to soar in performance while leaving a positive impact.


Shibui is all about maintaining the vibrancy of your bold, rich hues. Our gentle ingredients not only preserve and enhance your color but mask damage to make your hair look and feel softer.

Image by Camille Brodard

Shibui’s foundation on clean & unobtrusive beauty extends to every aspect, especially fragrances. “Simply scented” means we only use natural, custom-blended essential oils & extracts to achieve better, synthetic-free fragrances. Not only are they pure and uncomplicated, these fragrance profiles are the most alluring, soft, & clean scents in color care today.

Synthetic-Fragrance Free


Clean, Unobtrusive Beauty


Inner beauty doesn’t fade and always looks beautiful, even when we aren’t feeling it on the outside. Shibui has an unwavering “do no harm” mantra that prohibits harmful ingredients in our formulas.

These “no-no’s” include:    



Ammonia • Animal by-products • Benzalkonium Chloride • Butylated Hydroxyanisole • Butylated Hydroxytoluene • Carcinogens • Ethanolamines (MEA, DEA, TEA) • Formaldehyde (DMDM Hydantoin

+ Urea) • GMO's • Heavy Metals • Hydroquinone

• Methylisothiazolinone & • Methylchloroisothiazolinone • Mineral Oil • Nano Particles   • Oxybenzone • Parabens • Phthalates • Sodium Chloride • Sodium Lauryl Sulfate & Sodium Laureth Sulfate • Triclosan and Triclocarban

• Wheat Proteins (Gluten)  

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