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From the word shibui:

“an aesthetic of simple, unobtrusive beauty”.

 

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We’ve gone back to nature’s drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful. Beyond clean beauty, a new level of conscious color care is redefining what it means to be “beautiful”.

7 Elements

“Shibui is built upon 7 elements. These are uncompromising rules that hold us accountable to you and the products we make. They are everydayness, implicity, modesty, simplicity, imperfection, sincerity, and naturalness.”

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Image by Annie Spratt
Image by Mak💛💙
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