WELCOME TO SHIBUI'S NEW BLOG!
From the word shibui: “an aesthetic of simple, unobtrusive beauty.”
We’ve gone back to nature’s drawing board, embracing botanically-rich color care that is safe, ethical, and beautiful. Beyond clean beauty, a new level of conscious color care is redefining what it means to be “beautiful”.
Shibui’s foundation on clean & unobtrusive beauty extends to every aspect, especially fragrances. “Simply scented” means we only use natural, custom-blended essential oils & extracts to achieve better, synthetic-free fragrances. Not only are they pure and uncomplicated, but these fragrance profiles are also the most alluring, soft, & clean scents in color care today.
Inner beauty doesn’t fade and is always beautiful, even when we aren’t feeling it on the outside. Shibui has an unwavering “do no harm” mantra that prohibits harmful ingredients in our formulas. These “no-no’s” include:
Ammonia • Animal by products • Benzalkonium Chloride • Butylated Hydroxyanisole & • Butylated Hydroxytoluene • Carcinogens • EDTA • Ethanolamines (MEA, DEA, TEA) • Formaldehyde (DMDM Hydantoin + Urea) • GMO's • Heavy Metals • Hydroquinone • Methylisothiazolinone & • Methylchloroisothiazolinone • Mineral Oil • Nano Particles • Oxybenzone • Parabens • Phthalates • Sodium Chloride • Sodium Lauryl Sulfate & Sodium Laureth Sulfate • Triclosan and Triclocarban • Wheat Proteins (Gluten)